Marketing is a conversation established in a background
of relatedness; spoken in the listening of others; built on meaning, relevance, and value; and agreed, accepted, and acted on in our like, belief, and trust for the message and messenger and its potential fulfillment of our needs, wants, and desires that ultimately result in our satisfaction through the achievement of quality outcomes.

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The Marketing Conversation, as such, is all about 
communicating, relating, and creating.

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The Marketing Conversation involves the

• Message: While content is critical for creating comprehension and understanding, it is the context of the message that is decisive for establishing meaning, relevance, and value with audiences;

• Messenger: Context is established in the voice of the business communicating its reputation and brands in the quality and integrtity of its people, products, services, support, and customer satisfaction;

• Methods: Context is also established in the creativity of the business for its communication strategies and tactics, actions and deeds, and use of tools and technologies;

• Media: And, context is further established in the communication channels of the business with its positive and productive use of electronic, print, alternate, and representative messaging;

• Measurement: The Marketing Conversation is efficient and effective in its monitoring, tracking, testing, measuring, and continuous quality improvement of its messaging; 

• Motivation: The Marketing Conversation is also effective and efficient by achieving audience agreement and acceptance in their like, belief, and trust for making choices and taking actions in their best interest;

• Monetization: And the Marketing Conversation is further effective and efficient in audience choices and actions that result in negotiations and transactions, sales, market share, and customer satisfation.

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The Marketing Conversation is designed to filter through audience perspectives for meaning, relevance, and value; to advance audience perceptions for like, belief, and trust; and to influence audience preferences for the business and its brands. Accordingly, it is designed to encourage the choices people make and the actions they take to achieve intended outcomes; fulfill audience needs, wants, and desires; and ensure customer satisfaction.

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In marketing and sales, there are either results or reasons for not achieving results.

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I produce measurable, sustainable results for advancing sales, market share, revenues, and growth for businesses and their brands and reputations.

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Reference:  Copywriting: White Papers: Communication Practices & Theories