Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
research
BARD-PARKER
SURGICAL BLADES
Perception and Preference Studies
Reliability, Consistency, Sharpness, Safety, Durability, Packaging, Service, Support, Delivered Value
BD MEDICAL
Healthcare Worker Safety
First in Safety Program
ACOS
Market Studies
Competitive Analyses
Advanced Chemical
Oxidation Systems
IMPRA
DistaFlo Bypass Graft Studies
Importance of
surgical techniques, cuff geometries, and graft-host anastomosis
to flow dynamics
Surgeon Workshop
Guides for Anastomotic Training
Pediatric Pain and Anxiety Study
BECTON DICKINSON
Pediatric Safety Practices
Research Study
Pediatric Panel
and Guidebook
Reducing the Anxiety
and Pain of Injections
KELLY GROUP
Predictive Analytics Research
Psychometric Traits Study
for Managing, Hiring, and Developing People
TISSUE LINK
Orthopaedic Feasibility Study
AAOS Surveys, Focus Groups,
Dinner Meetings, One-on-Ones
NOTE: As Creative Director, I managed and directed the creative services, copywriting, art direction, and graphic design and also provided marketing strategies and plans, corporate / brand launches, market research, and sales and marketing execution for corporate clients at my agency, ImageSmith, Incorporated, and the agencies and communication firms at which I was employed.