Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
archives
IMAGESMITH BROCHURE
ARCHIVES
AVAILABLE
ON LINE
GUARDIAN WALLMATE
BRAUN
SAFETY
BROCHURES
IMAGE: WITHOUT IT NOTHING
BROCHURE
HOWMEDICA PORTFOLIO
AV ACESS
TUNNELER SHEET
J&J SOF-KLING SHEET
E-Z SCRUB BROCHURE
TERUMO TUBE AD
BIOTEST RCS SAMPLER BROCHURE
JCAHO PERFORMANCE IMPROVEMENT PROGRAM
ORTHO RHOGAM BROCHURE
JANUS GROUP SERVICES BROCHURE
BD CONSULTING SERVICES BROCHURE
B. BRAUN OUTLOOK MEDICATION DELIVERY BROCHURE
J&J ENVIRONMENT BROCHURE
BD DURASAFE EPIDURAL LOCK DIECUT DIRECT MAIL
BARD CORPORATE ALLIANCE PROGRAM
(PRODUCED BY HAND TO EMPHASIZE CUSTOM SOLUTIONS)
BARD IDENTITY AND PROGRAM BROCHURES
WECK INSTRUMENTS AD CAMPAIGN
HOWMEDICA ORTHOPAEDICS
PCA MODULAR KNEE SURGICAL TECHNIQUE
J&J ORTHOPAEDICS
SPECIALIST AND
DELTA LITE ADS
IMPULSE DYNAMICS CLINICAL TRIAL INFORMATION PROGRAM
ORTHO BIOTECH EPREX / PROCRIT
PROFESSIONAL / RX LAUNCH
SCHERING
PROFESSIONAL CLARITIN
C.R. BARD IDEA SUBMISSION PROGRAM
IMPRA DISTAFLO VASCULAR GRAFTS CLINICAL UPDATES
JOHNSON & JOHNSON SUPPLY CHAIN SERVICES
AD CAMPAIGN
ETHICON
ENDOSURGERY
MINIMALLY INVASIVE SURGERY INDUSTRY INTRODUCTION
BARD CORPORATE
IDENTITY PROGRAM
J&J CORPORATE IDENTITY PROGRAM
AMERICAN LUNG ASSOCIATION MARKETING OUTREACH PROGRAM
HOWMEDICA BRAND IDENTITY ADS
BD ATHENE SOCIETY
HOWMEDICA PCA HIP INTRODUCTION
HOWMEDICA PCA
SURGICAL TECHNIQUES
INTERPORE
ORTHOPAEDICS
BONE GRAFT
BD SAFETY CRADLE
PORTABLE SHARPS
COLLECTOR
SHEET AND DM
PEDIATRIC SAFETY AND PAIN MANAGEMENT
HOWMEDICA CATALOG
PCA BRAND IDENTITY ADS
FRAN BULL SERIGRAPH PORTFOLIO OF PRINTS
HOFFMAN EXTERNAL FIXATION
IMAGESMITH BRANDING IRON PROMOTION
IMAGESMITH DIRECT MAIL CAMPAIGNS
IMAGESMITH ADVERTISING CAMPAIGNS
BD COST REDUCTION INITIATIVE COLLATERAL
BARD CORPORATE IDENTITY
PCA BRAND BROCHURES
BARD WEBSITE STANDARDS
HOWMEDICA BRAND IDENTITY
CREATING GREATER UNDERSTANDING
IN MANAGED CARE
BD CONSULTING SERVICES TRIFOLD BROCHURE
PATIENTEDUCATION &
INFORMED CONSENT
JP STEVENS & MILLIKEN
COLOR CARDS
IMAGESMITH PORTFOLIO AD
BARD PARKER SURGICAL
BLADES AND SCALPELS
SE FL REAL ESTATE
JE SMITH
INSIGHT ESP
KELLY GROUP
BEHAVIORAL WELLNESS
AND RECOVERY
PETER MAX NATURAL SNAX
PHARMACIA DELTEC
CADD PLUS PROMOTION
BPV CONQUEST
CASE STUDIES
BARDEX IC
BPV OEM
PROMOTION
IMPRA BRAND IDENTITY
B BRAUN SAFETY
HOFFMANN EXTERNAL FIXATION AD
VECTRA SURGEON TO SURGEON
STICK WITH US AV ACCESS WORKSHOP
BECTON DICKINSON
AND YOU
(CO-DEVELOPED
GOLD AND SILVER PROGRAMS AND SERVICES)
MERRILL LYNCH CORPORATE IDENTIFICATION MANUAL
WARNER
JENKINSON
BD CONSULTING
SERVICES
VITALLIUM ALLOY
OHMEDA / BOC
BRAND PROMOTION
LUHR MINI FIXATION AD
BD VACUTAINER
JOHNSON & JOHNSON DELIVERED VALUE
OPCARE: ORTHOPAEDIC PATIENT CARE 3-VOLUME NURSING GUIDE SLIP CASE AND MAILER
ADVANCED CHEMICAL OXIDATION SYSTEMS
RIDEWISE FOR CARPOOL
BD GUARDIAN SHARPS COLLECTORS
SURGICAL SIMPLEX P BONE CEMENT BROCHURE AND AD
SEVEN PRINCIPLES IN SELECTING AND EVALUATING ADVERTISING AGENCIES
J&J PFC MODULAR KNEE
ZICKEL
SUB-TROCHANTERIC
FRACTURE SYSTEM
(PARTICIPATED ALSO IN PRODUCT DEVELOPMENT: DESIGNED STERILIZATION CASE AND SOME INSTRUMENTATION)
HOWMEDICA
QUALITY AD
O.R. NURSE GUIDE TO ORTHOPAEDICS
Pediatric Pain and Anxiety Study
BD 4-YEAR PEDIATRIC RESEARCH STUDY
CENTRAX BRAND
ACCU-PATH BRAND
GROSSE
& KEMPF BRAND
VIRDIA.ORG
INSIGHTESP.COM
VIRDIA.NET
OPCAREHEALTH.COM
CRBARD.COM
ACOS-TECHNOLOGIES.COM
OPTIMALPATIENTCARE.COM
BD ANESTHESIA SYSTEMS: PAIN HAPPENS
SURG RX ENSEAL:
COOLER UNDER PRESSURE
SURG RX ENSEAL BOOTH: WHEN IS SMALLER BETTER ?
BARD PERIPHERAL VASCULAR BOOTH DESIGN & GRAPHICS
SYNERGIA:
FROM QUALITY OF CARE TO QUALITY OF LIFE
DIABACE DIABETES MANAGEMENT PROGRAM
BARD FLOW FOR LIFE AD CAMPAIGN
CUSTOMER RESULTS PROMOTION
DMA
DIGITAL MARKETING AGENCY IDENTITY
IMAGINARIUM HISTORY AND SCIENCE CENTER
IDENTITY
NOTE: As Creative Director, I managed and directed the creative services, copywriting, art direction, and graphic design and also provided marketing strategies and plans, corporate / brand launches, market research, and sales and marketing execution for corporate clients at my agency, ImageSmith, Incorporated, and the agencies and communication firms at which I was employed.