Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
Richard B. Smith
MARKETING
COMMUNICATIONS
CREATIVE DIRECTION
strategy
TRI-MEDICS, INC.
Trial Program and
100% Guarantee
Surgical Instrumentation
BECTON DICKINSON
MEDICAL
Cost Reduction Initiative
Delivered Value Programs
BD ANESTHESIA
FedEx Super-Targeted
CSE Regional Program
Because Your PatientsTrust You
to Choose the Best Campaign
TRY US PEDIATRIC HOME CARE
Caring for Kids Conferences
Clinical, Educational, Financial Informational
Seminars, Continuing Education Units
Families of Kids with Special Needs
The Janus Group
Business Transformation and Growth Strategies
Seven Principles to Turning Business Challenges into Opportunities
BARD PERIPHERAL VASCULAR
OR & Central Supply
Packaging Program
Reduced Package Sizes for Improved Storage and Inventory
and Minimizing Waste
DIABACE PATIENT COMPLIANCE PROGRAM
Patient Engagement and Activation Program for Type 2 Diabetes Patients
Digital, Print, Telemedicine, and Coaching Program Developed for Enrolling, Registering, and Maintaining Patient Commitment and Compliance:
Includes Awareness Programs, Patient Education and Motivation, Reminders and Prompts, HEDIS Support, Ongoing Patient Testing and Progress Information and Data Management, Reporting, and Reimbursement, Care Plan Support, and Physician, Patient, and Provider Technology and Tools
NOTE: As Creative Director, I managed and directed the creative services, copywriting, art direction, and graphic design and also provided marketing strategies and plans, corporate / brand launches, market research, and sales and marketing execution for corporate clients at my agency, ImageSmith, Incorporated, and the agencies and communication firms at which I was employed.