AREAS OF EXPERTISE

Business and Brand Development and Brandscape Specialist

Creative Director, Copywriter, Art Director, and Graphic Designer

Marketing Director, Communications Specialist, and Business Strategist

 

Corporate and Brand Identity / Advertising and Sales Promotion,

Business Building / Market Growth Programs

Education and Training Programs / Public and Professional Relations Programs

Technical and Clinical Writing / Trade Shows and Sales Meetings

Web Design / Social Media / Event Planning / Speech Writing

Video and Audio Direction and Production 

Change Management / Crisis Communications

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EXPERIENCE:

Marketing Communications Consultant  Southwest Florida

Marketing Research, Strategic Planning, and Implementation   

• Consulting services for business and brand development, corporate and brand identity, and business communications

• Highly-effective marketing / communication programs advancing business strategies, sales, market share, revenues, and growth

• Immersive exhibits, interactive experiences, and education / promotional programs design and development

 

Areas of experience and expertise: Branding, Communications, Business Development, Consulting Services, Media, Financial Services, Fashion, Travel and Leisure, Real Estate, Music and Entertainment, Consumer Goods, Life Sciences, Med-Surg Specialties, Healthcare Delivery, and Information Technology

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Virdia, LLC. Princeton, NJ

Vice President, Creative Director Copy and Art            

• Manage and direct the marketing and communication business units of the firm

• Provide clients with creative services, copywriting, art direction, and design

• Develop marketing strategies and plans, corporate and brand launches, and market research

• Created the Brandscape Specialist Program and successfully applying it to current and new clients

• Marketed and launched Advanced Chemical Oxidation Systems technologies for safely destroying hazardous contaminants in wastewater from manufacturing and processing industries and protecting the environment

 

Clients include: Advanced Chemical Oxidation Systems, Optimal Patient Care, Behavioral Wellness and Recovery, JK Design, ARIS Select, Regenerative Medical Solutions, Kelly Group Insight ESP, Launch Advisory Team,  RTM Marketing, Journey Health, and others.

 

ImageSmith Business Communications, Inc., Bridgewater, NJ

President, Creative Director Copy and Art           

• Managed and directed the creative services, copywriting, art direction, and graphic design

• Provided marketing strategies and plans, corporate and brand launches, and market research

• Created, designed, wrote, and launched the C. R. Bard worldwide corporate and brand identity programs, the Bard corporate alliance program, the Bard HR program, and the Bard divisions and associate brand identity programs

• Designed and launched the Becton Dickinson sharps safety initiative for creating universal healthcare worker and patient safety education, protection, and best practices

• Designed and launched the B. Braun worldwide medication delivery and healthcare safety initiative for creating best practices with healthcare practitioners, workers, and patients

• Created and developed Caring for Kids Conferences for moms and dads with children of special needs as well as healthcare professionals for family and professional education, programs, services, products, and support

• Developed BD Pediatric Safety Program for pediatricians, parents, children, and other healthcare professionals helping manage the pain and anxiety associated with vaccinations, blood draws, medication delivery, and other invasive procedures while developing best practices and a new culture of ease, trust, safety, and security

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Clients included: C. R. Bard, Becton Dickinson, B. Braun, Johnson & Johnson, Pfizer, Stryker, Schering, Chubb, Ortho Biotech, AT&T, Merrill Lynch, NovaCept, TissueLink, Ohmeda, Sherwood Davis and Geck, Pfizer Capsugel, Endologix, Vivatone, SurgRX, Bard Peripheral Vascular, and others.

                                         

Simms and McIvor Advertising, Inc., Branchburg, NJ

Vice President, Creative Director Copy and Art           

• Directed creative services, copywriting, art direction, and design as well as production services, traffic, and media

• Headed up marketing strategies, planning, and research as well as corporate and brand identity business units

• Worked with Johnson & Johnson developing communications and tools for the J&J Quality Institute for corporate education, training, andcontinuous improvement by leading the development of the communication component

• Developed with Ethicon and Ethicon Endosurgery their initiative for minimally invasive (endoscopic) surgery with education, training, and certification programs for new surgical techniques, implants, and instrumentation

• Led the initiative to automate all agency functions including creative services, media, trafficking, production, and billing with the selection and installation of computers, network, and software and employee training.

 

Clients included: Johnson & Johnson Corporate, Becton Dickinson, J&J Products, Inc., Ethicon, Ortho, EBI, Terumo, Weck, Syncor, Elscint, EBI, Siemens, J&J Hospital Services,  J&J Orthopaedics, AT&T, Colin Medical, Gould Electronics, Vistakon, Ethicon Endo, Janssen, Mc Neil, and others.

 

TG Advertising and Marketing Communications, Inc., Bridgewater, NJ 

Senior Copywriter, Art Director, Creative Director Copy and Art     

• Directed creative services, copywriting, and art direction as well as the production and broadcast business units

• Headed up corporate and brand identity plus marketing strategies, planning, and research

• Developed with Pfizer / Howmedica Orthopaedics the U.S. launch of external fixation products and instrumentation for managing bone and soft tissue trauma with promotion, education, and training programs for surgical technique

• Worked with Johnson & Johnson developing worldwide corporate identity standards and later developed division and brand identity standards for sister companies and their products and services

• Managed, wrote, and designed three-volume manual for orthopedic nursing practices for reconstructive surgery, trauma management, pre-, intra-, and post-op interventions, and patient management

• Worked with Johnson & Johnson corporate, hospital services, healthcare services, and human resources developing corporate and internal communications, hospital and distributor programs, and crisis management communication programs

 

Clients included: Johnson & Johnson Corporate, J&J Products, Inc., J&J Baby Products, Pfizer, Howmedica Orthopaedics, Becton Dickinson, Janssen, EBI, Thomas & Betts, Folex Biotest Schluesner, and others.

 

Graphic Identification Services, New York, NY, Philadelphia, PA

Creative Director, Senior Writer, Art Director

• Provided creative services for fashion, food, travel, pharmaceutical, healthcare, publishing, broadcast, telecommunications, and banking, finance, and insurance industries

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ECC Advertising, New York, NY

Copywriter, Art Director

• Provided creative services for fashion, travel,  personal care products, home furnishings, publishing, broadcast, consumer goods, real estate industries

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Freelance Clients, Advertising Agencies, and Media, New York, NY; Philadelphia, PA

Freelance Copywriter, Art Director, Producer, Director        

• Clients included: CommonHealth, Ortho Biotech, Johnson and Johnson Products Inc., Time-Life, J. Walter Thompson, Schering, Thomas Ferguson Associates, Artley, Janssen, Levine, Grosset & Dunlap, Whitehall Labs, Smith Jacobus, and others.

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Family Promise of Warren County, Inc., Oxford, NJ

CEO, President, Emeritus, Board of Trustees 

I founded and developed this not-for-profit organization to address family homelessness and families facing foreclosure on their homes; recognized in New Jersey as model program for managing homelessness.

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EDUCATION: BFA / MA

Pratt Institute, Brooklyn, NY:  Undergraduate Fine Arts Foundation Program

NY School of Interior Design, New York, NY:  Interior Design

Kean University, Union NJ:  Fine Arts, Painting, and Illustration

 

Fine Arts 8-Year Study Program with Prof. Sophie Wall Onton -

Parsons School of Design, Bennett, and Art Students League of New York -

Graduate work: Illustration and the Psychology of Visual Perception

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In addition:

Parsons School of Design, New York, NY: Printmaking and Illustration

The New School, New York, NY: Graphic Design

Lehigh University, Bethlehem, PA: Business Marketing                                                     

School of Visual Arts, New York, NY: Advertising and Copywriting

Middlesex College, Edison, NJ: Business Marketing and Management

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CERTIFICATIONS:

Total Quality Management Program: J&J Quality Institute

Lean Six Sigma Certification: Management and Strategy Institute

Project Management Certification: Alison Capernaum Ltd.

Business Management, Marketing, and Leadership Training: BD Consulting Services

Consulting Services: American Arbitration Association

 

Facilitator for Communication Planning and Performance Seminars: Virdia Consulting

Landmark Curriculum, Leadership, and Wisdom Program Coach: Landmark Education

Certified Lifestyle Coach: CDC State of Wellness Diabetes Prevention Program

Grief Share Program Facilitator: Grief Share Ministry

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SKILLS:

Mac and PC Platforms

Microsoft Office: Word, PowerPoint, Publisher, Excel, Outlook, and Access

Adobe Creative Suite: InDesign, Photoshop, Illustrator, and Acrobat

Web Design and Development Software, Quark XPress, and Others

Video Direction, Production, and Editing

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CLINICAL AND BUSINESS EXPERIENCE

Partial Listing PDF